Piers Morgan rides a fairground train made in his image in the amusing UK National Lottery tv ad.
Former CNN host Piers Morgan was due to be a guest host on Britain's ITV this week. But it all came crashing down because of a lottery appearance.
It was caused by his showing in a tv ad Morgan shot for the UK National Lottery. There was apparently a conflict of interest.
"Due to other commitments, it was mutually decided that Piers would not guest present Good Morning Britain this week. But we hope to have him on again very soon," said a network spokesman.
Host Piers Morgan on the set of his CNN show when it launched in 2011. PHOTO: EPA
But The Guardian quotes an 'ITV insider' who said the decision was directly related to the lottery ad.
"If someone is presenting a news programme, they can’t also appear in adverts. Those are the rules," the anonymous source reportedly said.
The ad that caused Piers Morgan to miss his guest appearance on ITV's 'Good Morning Britain.'
ABOUT: The offending tv ad depicts Morgan reviewing plans to build 'Piers’ Pier,' an amusement park to be built on the beach in East Sussex, England.
A clip from the ad showing a Disney-like teacup ride. Notice the presenter making the National Lottery logo sign with her fingers.
"My dream is to build a monument to one of Britain’s favorite sons... me," Morgan says to camera in the spot, Camber Sands.
It also shows mock-ups of a rollercoaster designed to look like Morgan’s signature.
The tagline for the UK National Lottery ad is, 'Anyone can win Lotto. Please - don’t let it be him.'